This seminar will discuss how in times of deep existential crisis the value and relevance of global advertising and marketing, the historically neglected and boring B2B becomes the trojan horse of growth and the avant-garde of the next chapter of our industry as the only marketing vehicle capable of unifying technology, entrepreneurship and creativity. The new B2B transforms creative ideas into something really humanly relevant and sexy. B2B not only has the power to connect intimately with...

With several emerging technologies furthering the advancement of immersive experiences in advertising, the creative possibilities for marketers are endless. Join Verizon Media’s Ryan Soutter for a journey through the new reality of XR and how to prepare for the fourth industrial revolution as we approach the 5G era.

As a stand-up comedian, Franco reveals to us the story of how his career came to be as the first Latino to perform around the world to sold out audiences. Throughout his career Franco has faced different challenges to build what is now a global seal that not only sells tickets for shows, but has created a business model that allows you to take your brand to international markets. You will know what is behind this great storyteller and how comedy changed his life.

Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.

An up close and personal conversation with the Creatives , Producers & Actors that are shaping the new era of content development across mutiple platforms. Hosted and moderated by & CMX, we will reflect on upcoming opportunities and the new role for Brands in this environment.

Programmatic ad buying has become the lifeblood of digital and mobile advertising. In 2019, an estimated 65% of all global ad spend in digital media will be invested programmatically. With the digital ecosystem exponentially growing, it’s more crucial now than ever for marketers and brands to partner with the right programmatic and data partner that has trusted experience within your target markets and audiences. Corporations that treat offline and online data as a central, integral business...

Goleadoras is a purpose driven social enterprise leveraging the power of fútbol to transform the self-confidence, sense of solidarity, ambition, perseverance and well-being of girls and women. The Goleadoras Project grows out of a ten-year-old US-based not-for-profit foundation Proyecto Paz, an organization dedicated to bringing soccer to underprivileged communities with the support of donors such as Corporacion Andina de Fomento, Direct TV, Tag Heuer, MTV and allies like the United Nations,...

We all agree equality it’s worth fighting for. But what happens with the messages we put out there? What stories are we telling about girls, women, boys and men? The opportunity to transform how we represent people has never been bigger for brands, businesses and agencies. Discover the tools and best practices you need to act now.

It has never been easier to connect with people, and yet, it has never been harder to retain their attention. In a world full of channels and messages and in which people are more empowered and critic than ever, connecting is no longer just about finding the common ground that a brand has with its audience. It’s about building the right credentials to be aligned with people’s beliefs, values and behaviors, so conversations can run on a much deeper level of engagement with a relevant audience.

Digital Transformation. Marketing Transformation. Experience Transformation. Whatever Transformation. The latest overused, abused and misunderstood word is ‘Transformation’. Though it is a critical time for brands and businesses to transform in this age of disruption, technology, data, performance and quarter-term brand building, one word is often forgotten – Humanity! Why do we do what we do? What inspires us? Who do we do it for? Buzzwords come and go. Humanity, has always, and must always,...

Innovation is a powerful way to prepare for and harness change—but it’s often billed as something external, ephemeral and intangible. What we now know is that the power to create innovative ideas is already within our grasp, we just need to look at what we have differently. At Advertising Week LATAM, Maren Lau, VP, LATAM at Facebook, will examine what fuels innovative ideas, and show you how you can shift your perspective to bring real change to your business.

For marketers, reach has become a commodity. Today’s connectivity habits challenge the industry to be relevant to consumers while building meaningful connections that drive short and long term ROI. In this scenario Omar will provide a deeper understanding of how is not just about scanning consumers but their human routines, passions, needs, and desires, where the public conversation layer act as a neurological system that redefines the marketing landscape and the way we do research.